Yep Marketing is great at Social Media

Social Media Image Guide

Ever post a photo on Facebook or Instagram, only to find that after it's up, it looks kind of wonky? Not the right size, blurry, or cropped?

Well, here you go. The definitive guide to the right size photos for social media marketing.

(If even after checking this out you still have trouble getting your photos to look crisp, clear, and engaging, well, call us. YEP can help!)

(All dimensions below are in pixels, width x height.)


With 2 billion daily active users, Facebook continues to outpace other social media channels. The images you use here are crucial -- choosing a lower-quality one can make or break your engagement. Pro tip: The way images display on your own timeline might look different.
Cover image: 828 x 315
Profile image: 180 x 180
Shared image: 1200 x 900
Shared link preview image: 1200 x 628


Twitter, meanwhile, is often the social network of choice for users to talk about you. It's where customers ask questions, leave praise, and request help. But, the format and display have changed several times in the course of its history, so here are the image dimensions you need to know.
Header image: 1500 x 500
Profile image: 400 x 400
Timeline image: 506 x 253


Don't be fooled: Google+ is still an important place for brands to maintain a consistent presence, even if you think it might not get as much attention as other social media channels. The last thing you want to do is to have users stumble upon your profile there, only to find months (or more) of radio silence and distorted visual content. Plus, remember: Where there's Google+, there is Google, indicating a connection to the search giant itself. Here's how to visually optimize that presence.
Profile image: 250 x 250
Cover image: 1080 x 608
Shared image: 506 pixels wide
Shared video: 506 x 284
Shared link image thumbnail: 150 x 150

Instagram — YEP's Favorite :)

Given that Instagram's bread-and-butter is visual content, you'll want your presence on this channel to match that foundation, especially in terms of quality. And with over 700 million daily active users, you'll want to look your best. Here are the dimensions that can help.
Profile image: 110 x 110
Image thumbnail: 161 x 161
Shared images: 1080 x 1080
Shared videos: 1080 pixels wide


Here's a fun fact: 90% of content posted on Pinterest consists of external links. For that reason, it's worthwhile to leverage Pinterest for referral traffic -- but it still has to catch your audience's eyes. Here are the dimensions to make sure your Pinterest presence maintains visual quality.
Profile image: 180 x 180
Board cover image: 214 x 100
Pin preview: 238 pixels wide


LinkedIn is the social channel for digital professional networking. And depending on your industry, it can be a good vehicle for traffic and discovery, especially within the B2B sector. Plus, if you're using it for recruiting purposes, it's important to present well on a job that several people use for research on job listings, as well as employer culture, location, and more.
Banner image: 1850 x 200
Profile image: 400 x 400
Cover image: 1536 x 768
Shared image: 350 pixels wide
Shared link preview: 180 x 110
Logo image: 400 x 400


Here's another network where visual content reigns supreme -- not to mention, one with more than one billion users. Make sure your own visual assets match that underlying purpose and philosophy -- not just with the videos you share on there, but with the profile presence you maintain.
Channel cover images: Varies by viewing platform
Channel icon: 800 x 800
Video thumbnail: 1280 x 720


Tumblr has been called many things: a blogging platform, a social network, and a content-sharing center where marketers and consumers alike can, well, share whatever they want. And with 372.5 million blogs currently registered on the site, you've got company -- so shape up and make sure your visuals fit the right dimensions.
Profile image: 128 x 128
Image post: 500 x 750 | 1280 x 1920 maximum


​At long last, we arrive at Snapchat: yet another social media channel known primarily for its visual assets. When it comes to using this network for marketing purposes, dimensions are fairly uniform.
Geofilters, ads, and lenses: 1080 x 1920

From HUBSPOT, which offers some of the best marketing advice on the web.