Integrated Marketing is an approach to creating a unified and seamless experience for your customers, your donors, or your audience; a process designed to ensure that all messaging and communications strategies are consistent across all channels.
The goal of integrated marketing is that your business — or your organization, or who you are — is recognized and identified immediately; that there is cohesion across all of your marketing efforts.
Let's say you want to do a marketing campaign for an art show opening. Your message — what it's all about, your goal, the image you choose to represent the event — should be the same across your website, social media, and email efforts. In this way, your marketing efforts are multiplied exponentially.
Here at YEP, for example, our overall integrated marketing message — YEP! We can do this! — is represented
- in our brand and logo choice (YEP = Absolutely!);
- our color (hot pink = confidence and assuredness; it's also a common color used in charitable organizations, which YEP loves to help);
- and our "style" — casual: jeans and sneakers, pretty much all the time.
And all of these appear prominently in our web design, our social media efforts, our video and our monthly newsletter (sign up!).
Remember, you only have a few seconds to capture someone's interest and attention. Make the most of it by making sure your outreach is integrated!