EMAIL STILL REIGNS
Email is still the most effective way to speak directly to your current or potential customers, donors or audience. It's easy to do regularly, it's relatively inexpensive, and it's gratifying, because you can measure your success.
Don't worry at first about how big your contact list is. For many small businesses and start-ups, non-profits, and creatives, nurturing even a few people consistently can lead to big pay-offs.
And rather than considering email marketing as a sales pitch, why not think of it as an invitation to join you in your endeavor — to experience your idea?
In our own email efforts, we focus on bringing value to the people we're trying to reach. What is it our customers want to know? How can we help them grow (even if it's in ways that don't require hiring us)? That's what content marketing is all about.
YEP has created hundreds and hundreds of successful email campaigns — it's truly one of our core strengths. We've raised awareness of good causes and brought in lots of donations; we've garnered customers for those offering great services and good products.
YEP's email services include image selection, copywriting, and design. We take care of everything for you. If you'd like to do it yourself, we can show you all the ins and outs of great email messaging.
Photo by Chad Madden