EMAIL STILL REIGNS
Email is still the most effective way to speak directly to your current or potential customers, donors or audience. It's easy to do regularly, and it's relatively inexpensive.
Don't worry — at first — about how big your contact list is. For many small businesses and start-ups, non-profits, and creatives, nurturing even a few people consistently can lead to big pay-offs.
And rather than considering email marketing as a sales pitch, why not think of it as an invitation to join you in your endeavor — to experience your idea? In our own email efforts, we focus on bringing value to the people we're trying to reach. What is it our customers want to know? How can we help them grow (even if it's in ways that don't require hiring us)?
YEP has created hundreds and hundreds of successful email campaigns — it's truly one of our core strengths. We've brought attention to and helped bring success to lots of good causes, good services, good products, and good people.
YEP's email services include image selection or consultation, copywriting, and design. We can take care of everything for you, or we can teach you how to do it on your own.